Ruby | Flattering Floral Midi Dress
Description
Size Chart:
| Size | UK Size | Length (cm) | Bust (cm) | Waist (cm) | Shoulder (cm) | Sleeve (cm) |
|---|---|---|---|---|---|---|
| S | 6-8 | 125 | 96 | 68 | 34.5 | 34.5 |
| M | 10-12 | 127 | 101 | 73 | 35.5 | 35.5 |
| L | 14-16 | 129 | 104 | 76 | 36.5 | 36.5 |
| XL | 18-20 | 131 | 114 | 86 | 38 | 38 |
(For a looser, more comfortable fit, we recommend sizing up)
Feel Effortlessly Beautiful in the Ruby | Flattering Floral Dress
The Ruby dress brings a fresh, floral design that’s both vibrant and flattering. Featuring a delicate, colorful floral pattern and a waist-defining smocked design, this dress effortlessly skims over your tummy area, creating a smooth, flattering silhouette. The flowy skirt and flattering neckline ensure you feel elegant and confident at every step, making it perfect for a casual day out or a special occasion.

Why You’ll Love It – A Dress That Enhances Your Natural Shape
✔️ Tummy-Covering and Flattering Fit
The Ruby dress is designed with a smocked waist that gently cinches in, creating an hourglass figure while smoothing over the tummy. It’s perfect for women looking for a comfortable dress that enhances their shape while providing a flattering fit.
✔️ Vibrant Floral Print
The eye-catching, multicoloured floral pattern adds a playful yet sophisticated touch, making the Ruby dress ideal for any occasion. The fresh design will make you feel like you're walking through a garden of beauty, no matter where you go.
✔️ Soft and Breathable Fabric
Crafted from high-quality polyester, this dress is soft to the touch, breathable, and comfortable for all-day wear. It’s perfect for keeping you cool and stylish, even on warm days.
✔️ Perfect for Any Occasion
Whether you’re attending a garden party, a lunch date, or a casual weekend outing, the Ruby dress can be dressed up or down. Pair it with sandals for a relaxed vibe or dress it up with heels for an elegant look.
Product Specifications
- Material: 100% Polyester
- Fit: Flattering, tummy-covering, waist-defining
- Care: Machine washable for easy maintenance
- Perfect for: Casual outings, garden parties, weddings, family gatherings, and more
Season Switch Sale – Limited Stock
We’re transitioning into spring, which means remaining winter stock must go.
For a short window, selected styles have been reduced to move through final seasonal quantities.
Once a size sells out, it’s gone for the season — no restocks, no extensions.
If it’s in your basket, it’s still available — but only for now.
This is a time-sensitive opportunity. When the Season Switch ends, prices return to normal.
Trust Our +15,000 Customers To Tell You Who We Are
“I had to return an item as I chose the wrong size, and the customer service was genuinely lovely. They responded quickly, explained everything clearly, and made the whole process stress-free. It really put me at ease ordering again."
Margaret H | Bath
“I’ve struggled to find clothes that make me feel confident again, but this jumper really did. It’s comfortable, stylish, and I felt good wearing it out for the first time in a long while.”
Susan M | Cheltenham
“Everything about Fern & Stitch feels easy — from ordering to delivery. The clothes suit my lifestyle, and the service has been excellent. I’ve already ordered again and expect I’ll be a customer for years to come.”
Patricia L | Winchester
“The quality of the coat was better than I expected — warm, well made, and very flattering. It fits comfortably without feeling bulky, which is exactly what I look for now. I’ll definitely be ordering again.”
Elaine R | York
“I appreciated how clear the email updates were — I knew exactly when my order was placed, dispatched, and delivered. It made the whole experience feel very organised and trustworthy.”
Helen T | Harrogate
“The prices felt fair for the quality, especially during the Winter Price Freeze. There was no pressure or gimmicks — just lovely clothing at a sensible price.”
Janet W | Stratford-upon-Avon
Frequently Asked Questions
We offer a 30-day money-back guarantee.
If something isn’t quite right, simply contact us and we’ll guide you through a straightforward, hassle-free return.
Our friendly customer care team is always here to help at support@fernstitch.com
If you have any questions before or after ordering, just get in touch and we’ll respond promptly and personally.
Yes — we offer free delivery on all orders, with no hidden costs at checkout.
Absolutely. All payments are processed through secure, encrypted checkout systems, including all major card providers, Apple Pay, and Google Pay.
Yes. You’ll receive clear email updates when your order is confirmed, dispatched, and on its way — so you’re always kept informed.



